Gaffels Fassbrause: The new motif brings pure refreshment to the hot summer
Cologne, May 16, 2023 – Gaffels Fassbrause’s “So eine Frischheit” campaign shows situations with freedom, fun, and spontaneity. It conveys genuine feelings about life and tells authentic stories.
The new motif “Summer Rain” brings pure refreshment to the hot summer, when a sudden downpour replaces sweaty temperatures and the cooling slowly begins. Then the wet is really enjoyed and there is dancing in the rain. New energy returns, just like when enjoying Gaffels Fassbrause.
“Our new motif shows experienced refreshment in a comprehensible context,” says Thomas Deloy, business manager for marketing and PR at the private brewery Gaffel. Photographer Valery Kloubert shot the motif in the area around Cologne. The models are amateurs from the region, who are friends with each other.
The “Summer Rain” motif can be seen on large-scale posters and Citylight pillars in the greater Cologne area. The Cologne agency Posnik, Spohr designed the campaign and the motif.